CAMPAIGN DESIGN
SOCIAL & DIGITAL MEDIA
GRAPHIC DESIGN
ART DIRECTION
IDEE Eyewear
My Role /
Senior Art Director
Lead Designer
Motion designer
Agency /
Makani Creatives
Team /
Creative Head
Sameer Makani
Creative Director/
Sachin Padave
Senior Art Director & Lead Designer/
Pratik Dhas
Photographer/
Jatin Kampani
Agency Producer /
Ashwarya Chawda
OBJECTIVE:
IDEE Eyewear, known for its sunglasses and frames, faced challenges with previous creative work not standing out. They needed a fresh visual identity for mainstream, social, and digital marketing through an integrated approach.
STRATEGIC APPROACH:
Based on consumer surveys, we found low brand recall due to a weak visual identity and lack of targeted marketing. To address this, we implemented a campaign directly engaging Gen Z across mainstream, social, and digital platforms where they are most active. The campaign celebrates their talents, encourages growth, and empowers success with messages like "Don't Settle for the Ordinary" and "Fuel the Frenzy”.
DESIGN APPROACH:
To reflect the bold, edgy nature of the new product line, we created a high-contrast visual identity that stands out, emphasizing the idea of being extraordinary. The layouts followed a boundless grid, breaking from traditional templates, and a sleek typeface highlighted the brand's edge.
BTS VIDEO FOR SOCIAL MEDIA