WORK
ABOUT
Client /
IDEE Eyewear
My Role /
Senior Art Director
Lead Designer
Motion designer
Agency /
Makani Creatives
Team /
Creative Head
Sameer Makani
Creative Director/
Sachin Padave
Photographer/
Jatin Kampani
Agency Producer /
Ashwarya Chawda
OBJECTIVE
IDEE Eyewear, known for its sunglasses and frames, needed to overcome previous creative work that lacked impact. The goal was to create a fresh visual identity for mainstream, social, and digital marketing through an integrated approach.
STRATEGIC APPROACH:
Consumer surveys revealed low brand recall due to a weak visual identity and limited targeting. To address this, a Gen Z–focused campaign was rolled out across the platforms they engage with most, celebrating talent, growth, and self-expression while emphasizing the idea of being extraordinary..
DESIGN APPROACH:
To reflect the bold, edgy nature of the new product line, we created a high-contrast visual identity that stands out, emphasizing the idea of being extraordinary. The layouts followed a boundless grid, breaking from traditional templates, and a sleek typeface highlighted the brand's edge.