Pratik Dhas
Art Director & Designer
Sky Sports, the leading broadcaster of Formula 1, set out to elevate its creative direction for the upcoming F1 season by moving beyond its previous approach and developing a bold, cohesive visual identity. The project focuses on crafting a dynamic and engaging presence across mainstream, social, and digital platforms, using an integrated strategy to capture the intensity, speed, and drama of the sport while appealing to both dedicated fans and a wider audience.
Sky Sports
Lead Designer
Sky Creative
Next project