GRAPHIC DESIGN
ART DIRECTION
Oxemberg
My Role /
Designer
Senior Art Director
Agency /
Makani Creatives
Year /
2018
Team /
Creative Head
Sameer Makani
Creative Director/
Sachin Padave
Senior Art Director/
Pratik Dhas
Production/
Snowball studios
OBJECTIVE:
Oxemberg, a fashion brand that views clothing as a canvas for personal expression, sought a campaign for their upcoming collection of biker denims. As the Design Lead, I was responsible for developing the campaign concept and launching a teaser campaign. This included creating a brand film, as well as designing print materials and posters. I designed and art-directed all creative assets and key visuals while overseeing TTL assets.
STRATEGIC SOLUTION:
We crafted a campaign aimed at celebrating individuals with a free-spirited mindset—those who embrace exploration and new beginnings. The campaign tagline, "Make Your Move," encapsulates the essence of adventure and daring.
DESIGN APPROACH:
Our approach integrated stylish silhouettes of bikers, each depicting a journey of adventure and exploration. Through the brand film, print materials, and posters, we strategically crafted teasers that intrigue and captivate the audience, inviting them to delve deeper into Oxemberg's new biker denim collection.
PRINT & OUTDOOR
DESIGNS