Pratik Dhas
Art Director & Designer
The campaign for the upcoming Bundesliga 2025/26 season, the German equivalent of the Premier League, centers around the concept “This Season Belongs to You,” celebrating fans and their passion for the game.
To bring this idea to life, a TV commercial launched the campaign, supported by a full suite of integrated touchpoints across OOH, DOOH, social, digital, trade, special placements, radio, DRTV, and interactive gaming experiences. Fans were filmed recreating players’ iconic moments, capturing the same energy and emotion
seen on the pitch.
From this, a typographic approach and graphic device were developed to frame the images, allowing the campaign to flex across all creative assets while maintaining message hierarchy and adhering to Sky Sport’s brand guidelines, including the blue and red color palette and typography.
Sky sport
Senior Art Director
Lead Designer
Sky Creative, London
Creative Director/
Chris Dorn
Udo Schütz
Senior Creative/
Ute Geisler
Designer/
Abigail Fisk
Design Director/
Laura Varetto
Motion Designer
Hussain Rashid
Account Manager/
Andy Wynn
Avgusta Cherneva
Producer/
Christoph Steinmetz
Production/
27km
Bad Rabbit
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