The task was to create a logo and visual identity for a yoga studio offering a wide range of yoga techniques, with a focus on highlighting the breadth of its services.
The design process began with the studio’s name, Yami, forming the foundation
of the logo.
The letter “Y” was transformed into a symbolic form that incorporates a human figure in a yoga pose, expressing freedom, flow, and calmness. To add depth and interactivity, the symbol was envisioned with motion graphics, suggesting an app-based experience that could support guided meditation and learning.
Yami’s yoga studio
Senior Art Director
Lead Designer
Solo