Virentia, a brand specializing in natural perfumes, required a comprehensive branding package that included a logo, print materials, posters, out-of-home advertising, and digital assets. Deeply committed to sustainability, the brand emphasizes ethically sourced ingredients, eco-friendly practices, and the role of scientific innovation in refining natural formulations.
The branding strategy centered on expressing the coexistence of humans and nature, reflecting values of sustainability, biodiversity, and community support. This philosophy was encapsulated in the campaign theme, “Inspired by nature, crafted with ethically sourced ingredients, perfected by science,” which guided the development of a refreshed visual identity and consumer-facing communication.
Virentia
Senior Art Director
Lead Designer
Solo