For the launch of its latest smartphone in India, Panasonic set out to highlight its standout feature—the Big View Display, designed to deliver a seamless and immersive viewing experience with a screen dedicated entirely to pure content. The campaign focused on communicating the scale, clarity, and impact of this large display through creative storytelling and strong visual execution.
The strategic idea centered on collaborating with photographers from across India, who used the Panasonic smartphone to capture striking images from different parts of the country. These photographs became the heart of the campaign, allowing the Big View Display to be showcased through real, compelling visuals while naturally emphasizing the phone’s enhanced viewing capabilities.
Panasonic
Senior Art Director
Lead Designer
Makani Creatives
Creative Head
Sameer Makani
Creative Director/
Sachin Padave