VISUAL IDENTITY
ART DIRECTION
Sky
Role /
Lead Designer
Agency /
Sky Creative
Year /
2024
OBJECTIVE:
A Sky Cinema range project focused on developing a new visual identity system for housing content across multiple touchpoints. The goal was to create a flexible and cohesive design system that adapts seamlessly across different platforms while enhancing user engagement. This involved exploring innovative layouts, visual treatments, and motion behaviors to ensure a dynamic and consistent brand experience.
MY ROLE:
As Lead Designer, I developed a conceptual visual identity inspired by the brand, creating a cohesive design system. I designed all assets and tested them across out-of-home, print, and digital platforms to ensure a dynamic, consistent brand experience.