VISUAL IDENTITY
ART DIRECTION
Sky
My Role /
Lead Designer
Agency /
Sky Creative
Year /
2024
Team/
Creative Director/
Chris Dorn
Design Director/
Daniel Johnston
Lead Designer/
Pratik Dhas
OBJECTIVE:
A Sky Cinema range project focused on developing a new visual identity system for housing content across multiple touchpoints. The goal was to create a flexible and cohesive design system that adapts seamlessly across different platforms while enhancing user engagement. This involved exploring innovative layouts, visual treatments, and motion behaviors to ensure a dynamic and consistent brand experience.