Pratik Dhas
Art Director & Designer
The objective was to create a print advertising campaign for Traworld that highlighted its new range of extra-spacious bags. A close review of the product range revealed that the bags offer 30% more storage capacity, leading to the central insight, “More space for more you.” To bring this idea to life, a humorous contrast was used as the creative device. Rather than relying on conventional product-led visuals, the campaign focused on depicting two distinct, contrasting scenarios that amplified the idea of added space.
Traworld
Senior Art Director
Lead Designer
Makani Creatives
Creative Head
Sameer Makani
Creative Director/
Sachin Padave
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