Pratik Dhas
Art Director & Designer
The objective was to create a print advertising campaign for Traworld that highlighted its new range of extra-spacious bags. A close review of the product range revealed that the bags offer 30% more storage capacity, leading to the central insight, “More space for more you.” To bring this idea to life, a humorous contrast was used as the creative device. Rather than relying on conventional product-led visuals, the campaign focused on depicting two distinct, contrasting scenarios that amplified the idea of added space.
Traworld
Senior Art Director
Lead Designer
Makani Creatives
Creative Head/
Sameer Makani
Creative Director/
Sachin Padave
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