VISUAL IDENTITY
CONCEPTUAL DESIGN
GRAPHIC DESIGN
Virentia
Freelance project
Role /
Lead Designer
Art Director
Year /
2024
OBJECTIVE:
Virentia, specializing in natural perfumes, needed a comprehensive branding package including a logo, print materials, posters, out-of-home ads, and digital assets. Committed to sustainability, Virentia focused on ethically sourced ingredients and eco-friendly practices, enhanced by scientific innovation.
STRATEGIC APPROACH:
We focused on showcasing how humans and nature coexist, reflecting values of sustainability, biodiversity, and community support. The campaign theme-"Inspired by nature, crafted with ethically sourced ingredients, perfected by science"-was brought to life through a new visual identity and consumer-facing headlines.
DESIGN APPROACH
The design strategy merged human elements with nature, using a nature-inspired color palette and gradients to highlight their harmony. Key visuals, created with AI and Adobe, featured tranquil compositions, while a sleek typeface emphasized the brand's scientific edge.
MY ROLE:
As Designer and Art Director, I developed the campaign concept, crafted visual identity, and designed all creative asset for the brand launch, ensuring a cohesive and compelling creative direction.