VISUAL IDENTITY
CONCEPTUAL DESIGN
GRAPHIC DESIGN
Virentia
Freelance project
Role /
Lead Designer
Art Director
Year /
2024
MY ROLE:
Multidisciplinary Creative- As a Designer and Art Director, I was responsible for developing the campaign concept and brand communications, designing ATL & BTL creative assets, and creating a new visual identity for the launch of the brand, and services for both B2B and B2C markets.
OBJECTIVE:
Virentia, specializing in natural perfume compositions, needed a comprehensive branding package to introduce itself. This included a logo, print materials, poster designs, out-of-home advertising, and various digital marketing assets. Committed to environmental stewardship, Virentia aimed to use ethically sourced ingredients and eco-friendly practices perfected by science in the fragrance industry.
STRATEGIC APPROACH:
After researching the brand and understanding its operations, it was essential to creatively showcase Virentia's mission. The focus was on how humans and nature can coexist, reflecting the brand's core values of sustainability, biodiversity, community support, and promoting a thriving world. To convey this message, Virentia's principles were transformed into a campaign theme: inspired by nature, crafted with ethically sourced ingredients, and perfected by science. This theme was communicated through the creation of a visual identity and consumer-facing headlines.
DESIGN APPROACH:
The design strategy focused on integrating human elements with nature, illustrating their harmonious coexistence through scientific applications. This vision was brought to life by creating a color palette inspired by nature, humanity, and science. These colors were carefully applied in gradients across various creative assets to visually depict the merging and interaction of these aspects. Key visual elements, crafted using AI and Adobe software, featured nature-inspired components in tranquil compositions. A sleek typeface was selected to underscore the brand's scientific and technological prowess. Each image was meticulously chosen to align with the brand's core values.