WORK
ABOUT
Client /
Femina
My Role /
Art Director
Lead Designer
Agency /
DDB Mudra Group
Year /
2016
Team/
Creative Director/
Prasad Rao
Copywriter/
Pashyn Sethna
OBJECTIVE:
Femina, India's premier English women's magazine with a 58-year legacy, aimed to spotlight Nykaa beauty products through these designs and the awards show.
STRATEGIC APPROACH:
To celebrate the different award stages stylishly, we have centered our campaign around Nykaa's beauty products, making them the focal point of our creative approach. Each design integrates these products with a human element, abstractly merging them to effectively convey our message and make it stand out.
DESIGN APPROACH: To achieve this, we maintained all visuals in a stylish, clean, and appealing manner. Nykaa's signature red, the hero color from their logo, is consistently applied throughout the campaign to highlight the products. Neat and clean typography emphasizes each stage of the award shows, encouraging participation and voting for favorite products from the catalog. We ensured that each creative piece resonated with Femina's legacy and Nykaa's brand identity.