GRAPHIC DESIGN
ART DIRECTION
Femina
Role /
Art Director
Designer
Agency /
DDB Mudra Group
Year /
2016
BEAUTY AWARDS
MY ROLE & OBJECTIVE:
Multidisciplinary Creative-As an Art Director and Designer, I was responsible for coming up with the idea, developing the campaign concept, brand communications, and designing print materials, out-of-home advertising, and a coffee table book for Femina's annual fashion awards. Femina, India's premier English women's magazine with a 58-year legacy, aimed to spotlight Nykaa beauty products through these designs and the awards show. I designed and art-directed all creative assets and key visuals while overseeing TTL assets.
STRATEGIC APPROACH:
To celebrate the different award stages stylishly, we have centered our campaign around Nykaa's beauty products, making them the focal point of our creative approach. Each design integrates these products with a human element, abstractly merging them to effectively convey our message and make it stand out.
DESIGN APPROACH:
To achieve this, we maintained all visuals in a stylish, clean, and appealing manner. Nykaa's signature red, the hero color from their logo, is consistently applied throughout the campaign to highlight the products. Neat and clean typography emphasizes each stage of the award shows, encouraging participation and voting for favorite products from the catalog. We ensured that each creative piece resonated with Femina's legacy and Nykaa's brand identity, creating a captivating visual narrative for the annual fashion awards show.