ART DIRECTION
GRAPHIC DESIGN
ICICI Insurance
Role /
Art Director
Designer
Agency /
Ogilvy
Year /
2022
Objective:
ICICI Lombard tasked us with creating a comprehensive campaign, including a film, print, and poster designs, to highlight the significant role of India's Ministry of Micro, Small & Medium Enterprises (MSME) and the startup community in driving the economy. The campaign aimed to celebrate International MSME Day 2022 by amplifying the achievements and resilience of these businesses.
Solution:
For the film, we decided to tell the personal stories of individuals within MSME businesses, focusing on how they are often constrained by their labels. The campaign was designed to question these labels and logically explain that MSMEs are, in fact, the driving force of the economy and deserve respect.
By emphasizing the courage and risk-taking spirit of MSMEs and startups, and with the support of ICICI Lombard, the campaign aimed to empower these entrepreneurs to transcend the limitations of their micro, small, and medium labels, promoting their growth, success and resilience. This initiative underscores ICICI Lombard's commitment to supporting and celebrating the entrepreneurial spirit that fuels economic progress.
PRINT & OUTDOOR
DESIGNS