ART DIRECTION
GRAPHIC DESIGN
Panasonic
Role /
Designer
Art Director
Agency /
Makani Creatives
Year /
2018
MY ROLE & OBJECTIVE:
Multidisciplinary Creative-As a Senior Art Director and Designer, I was responsible for coming up with creative Ideas, designing creative assets and key visuals for Panasonic's launch of their latest smartphone in India. The campaign emphasized the smartphone’s standout feature, the 'Big View Display,' which offers users a seamless and immersive viewing experience with a large screen dedicated to pure content.
STRATEGIC SOLUTION:
In response, we came up with a campaign idea to collaborate with photographers across India who used the Panasonic smartphone to capture stunning images throughout the country. The campaign was strategically built around highlighting the smartphone's 'Big View Display,' showcasing these captivating photographs to highlight the smartphone's enhanced viewing capabilities.
DESIGN APPROACH:
To visually convey the 'Big View Display' concept, we innovatively utilized elements from Panasonic's logo, particularly a window motif. This window symbolized the expansive screen of the smartphone, visually demonstrating the immersive viewing experience.
All campaign assets featured this window template, with the photographs taken by the photographers using the Panasonic smartphone showcased within it. Bold typography, consistent with Panasonic's brand guidelines, further reinforced the message, ensuring a cohesive and impactful visual identity across all creative materials.
PRINT & OUTDOOR
DESIGNS