SOCIAL & DIGITAL MEDIA
GRAPHIC DESIGN
ART DIRECTION
Sky Sport
Role /
Art Director
Lead Designer
Agency /
Sky
OBJECTIVE:
Create an integrated campaign for the upcoming Bundesliga 2025/26 season, which is essentially the German equivalent of the Premier League.
THE IDEA:
We came up with the concept “This Season Belongs to You,” a celebration of the fans and their passion for the game. To bring this idea to life, we developed a TV commercial to launch the campaign, followed by a full suite of integrated touchpoints across OOH, DOOH, social, digital, trade, special placements, radio, DRTV, and interactive gaming experiences.
DESIGN APPROACH:
To visually bring the idea to life, we shot fans recreating players’ iconic moments-capturing the same energy and emotion seen on the pitch. From this, we designed a typographic approach and a graphic device to frame the images, helping the campaign flex across all creative assets while keeping message hierarchy clear and staying true to Sky Sport’s brand guidelines, such as the blue and red color palette and typography.
The key visuals were designed with motion in mind, ensuring they worked seamlessly in dynamic formats and could easily adapt to BTL assets like ad bundles.
MY ROLE:
As Lead Designer and Art Director, I designed the visual world and overall direction of the campaign-from the initial brief through to final delivery. This included creating the key assets, art directing the photoshoot, motion approach and collaborating closely with senior creatives, creative directors, and external digital partners to ensure a cohesive and consistent execution across all platforms.
DOOH
DOOH
DOOH
TRADE
DOOH
Social
DRTV
Appendix