WORK
ABOUT
Client /
Sky Sport
My Role /
Lead Designer
Art Director
Agency /
Sky Creative
Team /
Creative Director/
Chris Dorn
Udo Schütz
Senior Creative/
Ute Geisler
Designer/
Abigail Fisk
Design Director/
Laura Varetto
Motion Designer
Hussain Rashid
Account Manager/
Andy Wynn
Avgusta Cherneva
Producer/
Christoph Steinmetz
Production/
27km
Bad Rabbit
OBJECTIVE:
Create an integrated campaign for the upcoming Bundesliga 2025/26 season, which is essentially the German equivalent of the Premier League.
THE IDEA:
We came up with the concept “This Season Belongs to You,” a celebration of the fans and their passion for the game. To bring this idea to life, we developed a TV commercial to launch the campaign, followed by a full suite of integrated touchpoints across OOH, DOOH, social, digital, trade, special placements, radio, DRTV, and interactive gaming experiences.
DESIGN APPROACH:
To visually bring the idea to life, we shot fans recreating players’ iconic moments-capturing the same energy and emotion seen on the pitch. From this, we designed a typographic approach and a graphic device to frame the images, helping the campaign flex across all creative assets while keeping message hierarchy clear and staying true to Sky Sport’s brand guidelines, such as the blue and red color palette and typography.
The key visuals were designed with motion in mind, ensuring they worked seamlessly in dynamic formats and could easily adapt to BTL assets like ad bundles.
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