SOCIAL & DIGITAL MEDIA
ILLUSTRATION
GRAPHIC DESIGN
MOTION DESIGN
The Light Game Show
Freelance Project
Role /
Lead Designer
Art Director
Motion Design
Illustrator
Year /
2024
OBJECTIVE:
The client tasked me with creating a visual identity for the launch of their new gaming and cinema zone, as well as coming up with social and digital marketing ideas and extend it on various platforms to create engagement, with the main goal of establishing it as the ultimate destination for gaming, entertainmen and cinematic experiences.
STRATEGIC APPROACH:
After doing some research in this category, I noticed that the market is very cluttered, and I needed to do something different for the visuals to stand out. Also, to create some targeted engagement on social and digital platforms, I decided to come up with interactive ideas that promote the gaming and cinema zone and make it fun for the audience. I have then decided to use motion graphics to help the visual identity stand out more on social and digital platforms.
DESIGN APPROACH & MY ROLE:
As Art Director and Designer, I developed the campaign concept, created the visual identity, and designed all creative assets, including key visuals, illustrations, static assets, and motion graphics. I used a bold black-and-white illustration style with a vibrant color palette and motion graphics to enhance the brand's digital presence. The illustrations captured the excitement of the venue, and this style was applied across all materials, including cinema zone posters, ensuring visual cohesion and supporting interactive ideas.