SOCIAL & DIGITAL MEDIA
ILLUSTRATION
GRAPHIC DESIGN
MOTION DESIGN
The Light Game Show
Freelance Project
Role /
Lead Designer
Art Director
Motion Design
Illustrator
Year /
2024
MY ROLE:
Multidisciplinary Creative-In my role as an Art Director and designer, I was responsible for developing a campaign thought, creating visual identity, generating ATL & BTL ideas for the campaign, and primarily designing all creative assets, including key visuals, illustrations, static assets, and motion graphics.
OBJECTIVE:
The client tasked me with creating a visual identity for the launch of their new gaming and cinema zone, as well as coming up with social and digital marketing ideas and extend it on various platforms to create engagement, with the main goal of establishing it as the ultimate destination for gaming, entertainmen and cinematic experiences.
STRATEGIC APPROACH:
After doing some research in this category, I noticed that the market is very cluttered, and I needed to do something different for the visuals to stand out. Also, to create some targeted engagement on social and digital platforms, I decided to come up with interactive ideas that promote the gaming and cinema zone and make it fun for the audience. I have then decided to use motion graphics to help the visual identity stand out more on social and digital platforms. The campaign ensured a consistent and immersive experience both on-site and online, positioning "The Light Game Zone" as the ultimate destination for fun, entertainment, and gaming.
DESIGN APPROACH:
To achieve this, I decided to use a bold black and white illustration style contained in a vibrant color palette, with some motion graphics applied to enhance the brand's digital and social presence, making it more engaging and fun. This approach allowed for more creative expression and ensured the visuals were fresh and captivating. The illustrations were meticulously crafted to capture the excitement and energy of the venue, showcasing the thrilling nature of the games and experiences. This unique style was also applied to the cinema zone posters, ensuring visual cohesion across all materials and to support interactive ideas.